To operationalize and manage the Wine Route of Bucelas, Carcavelos and Colares, requires, first and foremost, a good information and promotion on their territories, on their wines, producers, oenologists, and on all those who are interested in what nowadays is known as "enoturístic product".  Actually, the question it's not just about selling wine. It's much more than that, because the wine tourism is at the moment a tourist sector in which the wine is the motto. The wine is the excuse to generate new dynamics that may have impact on local economies.